Free Puppy!

Cuteness overload, right?! What’s more adorable than a puppy?

And a free puppy? All of this cuteness for FREE? Free of charge, no money, no cost - it is irresistible.

Ok, I’m about to be a buzzkill - there is no such thing as a free puppy that you bring home. Puppy ceases to be free once you need to feed him, when you need to replace your shoes, or when you buy all sorts of carpet cleaner to get those potty stains out.

Aside from the economic costs, people who have puppies know that there is a time cost as well - puppies are like toddlers - they need supervision and lots of attention.

I love puppies, I have nothing against puppies, but they are not FREE. Similarly, social media marketing is not free, it requires attention and money if you have paid employees or an agency working on your social media marketing. In the nonprofit world, folks are offered “free” help, which sometimes doesn’t turn out to be free when implementation, maintenance, and usefulness are considered.

With puppies, social media, or other free offerings, just be ready for the expense and attention required to maintain your puppy, your social media, and other “free” offerings.

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The Attention Economy